When webcams are put up in the zoo grounds, the Penguins lead a breakout when Private becomes famous as Slippy, the world's most famous penguin.
The penguins realize that they are under surveillance by security cameras positioned around the zoo. The cameras are web-cameras but Skipper is convinced that they exist to steal their secrets. King Julien learns that Marlene won a lot of internet popularity contests and as a result has a lot of shiny gold trophies, but after some controversy is now banned from entering solo. King Julien wants to win shiny trophies so he tries his hardest to become popular.
Skipper advises the other penguins to stand perfectly still and ironically all of the cameras choose to watch the still penguins over Julien. When Alice throws the penguins fish Private begins to lose his resolve as his hunger grows (as his "fish conscience" told him to eat). When Private finally gives in he trips on a roller skate and becomes an instant celebrity. Those watching the web-cams flock to the zoo to see Private whom is given the nickname "Slippy".
King Julien enlists the help of Marlene to steal back the viewers that he believes should be watching him instead. Private is taken away by Alice whom puts him in a special stage for him to show off. Private gets used to the life of being rewarded for his stunts and begins purposefully entertaining the guests. The other penguins meanwhile are trying to outsmart the cameras.
Marlene and King Julien put together a breathtaking show using aerial stunts and lights, and finally get some attention. However the show goes wrong when Mort is sent flying into the Slippy exhibit, destroying it. The resulting collision knocks down all of the web-cameras except for one which falls on the window of the zoo breakroom and catches Alice singing and dancing with a banana in her hand as a pantomime for a microphone without her noticing being broadcasted, making her the reigning champ of the web-cam shows. The music somewhat resembles the Ghostbusters theme song.
At the penguins' HQ the penguins, Julien says he doesn't believe that people voted that video to be most popular as he and the other the animals continue to watch the video. In it, Alice is still seen singing, dancing and playing air guitar. At the end, she slapps her butt, making it jiggle. the penguins, Juilen, Marlene and Mort are shocked, with Kowalski covering Private's eyes.